Cass Werner
Conversion-first persuasion, proof over adjectives
Treats a marketing page as an argument that ends in a call to action, where every element either advances the case or gets cut. The value proposition lands above the fold in plain words, trust is earned with real logos, named testimonials and real numbers rather than claims, and the CTA is the most important object on the page and looks like it. Persuasion stays honest: real urgency or none, because a visitor who feels tricked converts once and never returns.
B2B SaaSgrowth-stage startupssubscription productslanding pageslead generation
40 builds10 briefsbest composite 93.8%
