We Are
BANJA
One team. Direct access. Ship in weeks, not months.
What we do
MAKE
BUILDINGTHE EASY PART.
You bring the idea. We bring the focus, the speed, and the craft. We build it. We ship it. You own it.
We are a product house. We aren't a network of freelancers. We aren't a recruitment agency disguised as a tech shop.
Building software has always been the bottleneck. The expensive part. The slow part.
We exist to flip that.
Who we are
THE FOUNDERS
Why we exist
Not aspirations. Filters.
Every decision, every hire, every project passes through these five values.
01
Ship It
Action over analysis.
Analysis paralysis kills more startups than bad code. We'd rather ship something real in a week than debate something perfect for a month. Progress beats planning.
02
No Middlemen
Direct access. Clear accountability.
Layers kill clarity. You talk to the engineer, the designer, the person doing the work. No account managers playing telephone. It's uncomfortable for some, but it's why we're fast.
03
Sweat the Details
Craft is in the small things.
The difference between good and great is in the loading state, the error message, the way a button feels. We care because it's the difference between software that works and software that feels right.
04
Skin in the Game
Your outcome is our reputation.
We're not vendors filling hours. We want your product to ship fast and succeed because that's how we get more work. We celebrate your launches like our own.
05
Less, But Better
Focus beats sprawl.
The instinct is to add. The discipline is subtraction. What can we remove? What doesn't need to exist? We don't do 47 things. We build digital products. That's it.
Got Questions?
About Banja FAQs
Who we are, where we're based, and what we stand for.
Banja is an Australian product house founded in 2025 by Alex Berriman and Jack Willis-Craig. A small, focused team of experienced builders who design and build digital products for founders who move fast.
Banja is based in North Sydney, NSW, Australia, and works with founders and operators across Australia and beyond.
One focused team instead of layers and middlemen. You get direct access to the people building your product, work that ships in weeks, and full ownership of everything we make.
Ship it, no middlemen, sweat the details, skin in the game, and less but better. We are judged by what we ship, not by what we claim.