Get close to the problem
Start with the people, the business and the constraints. Ask the difficult questions while the decisions are still easy to change.
One team
all the way through
An independent Australian product lab. We work across strategy, design and engineering, building products for clients and products of our own.
Alex & Jack,
builders at heart
We're Alex and Jack. Product people and engineers who like getting close to a hard problem, then making something useful out of it.
We build products for clients, and products of our own. That keeps us close to what happens after the prototype: the launch, the users, the decisions and the next version.
Talk with us
Alex brings 20 years of engineering experience across startups, scale-ups and large platforms. He works across product direction and the systems behind the experience.
Jack is a software and security engineer who spent eight years at Amazon and AWS. His work connects product engineering with the security and reliability of the system.
Direct access. Shared context. One accountable team.
How we like to work.
Make the work visible
Use working prototypes and software to make decisions concrete. Share context and review the next step together.
Think beyond the release
A product keeps changing after launch. Consider its users, operations and next version while building the first one.
More about the lab.
Who founded Banja Labs?
Alex Berriman and Jack Willis-Craig founded Banja in 2025. The lab brings product thinking, design and engineering together.
Where are you based?
North Sydney, NSW, Australia. We work with founders and operators across Australia and beyond.
Will we work directly with the people building it?
Yes. We keep the brief, decisions and working software close to the team doing the work. The engagement defines how we collaborate and review progress.
Do you build your own products as well?
Yes. Our own products include Boosta, Cardvark and mixxi. Building and operating products keeps us close to the decisions that follow a launch.
A good place
to start.
Bring the idea, the problem or the part you haven’t figured out yet.