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Ideas, put
to the test.

An open notebook of experiments from the lab. Explore published model runs, compare their outputs and see how different design identities approach the same brief.

All experimentsModel resultsDesigner buildsCompare models

claude-opus-4-8Low reasoning · 87 tasks

81.8%

claude-sonnet-4-6High reasoning · 87 tasks

83.9%

claude-sonnet-5High reasoning · 87 tasks

83.0%

Model results.

Published results on build and reasoning tasks. Inspect each run, its task coverage and the work it produced. Compare within the same track and task set.

Models
23
Published runs
30
Distinct tasks
87
Explore the results

Designer builds.

Fictional designer personas, each with a distinct point of view. The same briefs, built across models, with every published output available to inspect.

Design identities
7
Models
4
Explore the builds

A product worth building.

Bring the users, the operations and the problem you want to solve.

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design and engineering

An independent product lab, building in Australia.

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