Sales IntelligenceMVP in 1 month · live customers in 3

Boosta

Sales intelligence, built for Australia.

Visit the live product

boosta.so/

Boosta — Sales intelligence, built for Australia.

1.5M+

Businesses indexed

Intelligence signals per prospect

Under 15 minutes

Time to first matches

Sub-100ms

Median search latency

100% AU-owned, AU-hosted

Sovereignty

Boosta is a B2B sales intelligence platform indexing 1.5M+ Australian businesses across 12 research categories. Sales teams describe an ideal customer in plain English and Boosta surfaces ranked prospects with deep, industry-specific talking points, replacing the Apollo + Sales Navigator + ABR + browser-tab workflow that most AU sales orgs settle for.

The challenge

Why it needed to exist

Australian sales teams operate in a market the global tools were never built for. Apollo and LinkedIn Sales Navigator skew US-first, the ABR is structured for compliance not commerce, and outdated lead databases produce wide-but-shallow lists that still require hours of manual research per prospect. SDRs end up bouncing between four or five tabs to assemble a single call-ready profile. Most never get there.

The approach

How it works

Boosta consolidates discovery, scoring, and research into a single workspace. A two-sided ICP engine profiles both the seller and the prospect so matches reflect genuine fit rather than keyword overlap. Every ranked prospect ships with twelve categories of intelligence (products, tech stack, pricing, reviews, competitive positioning, case studies and more), plus industry-specific talking points written in the language a domain practitioner actually uses (CDR, BID, trail book, fixed-rate cliff for brokers; equivalent vocabulary for SaaS, consulting, dental and the rest). A background ICP scanner runs every 30 minutes, so new A-grade matches surface while users sleep.

Inside the product

See it in motion.

Screenshots captured directly from the live product.

Boosta landing page with leads dashboard — A single workspace for discovery, scoring and research.

Top matches ranked by fit to business — Prospects ranked by ICP fit, not keyword overlap.

Industry-specific talking points for a mortgage broker prospect — Industry-fluent talking points: the words a practitioner actually uses.

Boosta feature grid covering search, ICP, intelligence and analytics — Twelve categories of intelligence on every business in your vertical.

Tech stack

What's under the hood.

Next.js

App Router-based product UI with server components for fast first paint

React

Interactive prospect, directory and research surfaces

TypeScript

End-to-end type safety across the enrichment and scoring pipeline

Tailwind

Utility-first styling across the marketing site and the product

Postgres

Source of truth for businesses, profiles, ICPs and scoring history

Elasticsearch

Sub-100ms fuzzy search across 1.5M+ business records

Redis

Caches enrichment results and rate-limits background scanners

Python

Powers the enrichment pipeline, scoring models and crawling workers

OpenAI

Generates plain-English match explanations and industry talking points

Kubernetes

Orchestrates ingestion, enrichment and API workloads at scale

Want one of these?

One team. Direct access. Ship in weeks.

Start a project Visit Boosta →