SJ
Total MRR
$45,231
12.5%
Active Users
12,504
5.2%
Churn Rate
1.2%
0.3%
Customer Acquisition Cost
$142
8.4%
Revenue Trend
$50k $40k $30k $20k $10k Oct 1 Oct 6 Oct 11 Oct 16 Oct 21 Oct 26 Oct 31
Device Breakdown
55% Desktop
Desktop
55%
Mobile
30%
Tablet
15%
Recent Customers
User
Plan
Status Signed Up
LTV
MK
Michael Knight michael@kitt.io
Pro Active Oct 24, 2023 $1,200
SC
Sarah Connor sarah@sky-net.com
Enterprise Active Oct 22, 2023 $8,450
PB
Patrick Bateman pat@peirce-din.com
Basic Paused Oct 18, 2023 $45
ER
Ellen Ripley ripley@weyland.corp
Pro Cancelled Oct 15, 2023 $320
TS
Tony Stark tony@stark.ind
Enterprise Active Oct 12, 2023 $14,000
Recent Activity
Michael Knight upgraded to Pro plan
10 mins ago
System generated weekly report
2 hours ago
Ellen Ripley cancelled subscription
5 hours ago
Sarah Connor signed up for Enterprise
1 day ago
API limits reached for account #891
2 days ago